• Your Go-To Internal Communications Plan Template

    on 26 June 2019


    Your Go To Internal Communications Plan Template

    Many organisations focus heavily on improving their communications and messaging with customers. Such efforts directly affect revenue, so giving customers priority is certainly understandable.

    However, it’s important to take a thoughtful approach to interactions with employees since their work impacts customers as well—hence the need for a well-constructed internal communications plan. (Tweet this!) We detail the main sections that should be included in your plan below.

    (Before creating it, check out these best practices and helpful tools.)

    Internal Communications Plan Template

    1. Current Organisational State

    The first section should be a summary of how communications are performed now, and how those communications are impacting your key performance indicators. Clearly identify what is prompting the need for a more formal communications approach, and areas of concern that your internal communication plan will aim to address.

    2. Vision & Goals

    Describe the vision you want to achieve over the next one to five years regarding communications within your organisation. What do you want the organisation to look like compared to how it is now? What important changes should be made to reach your desired state?

    Linda Pophal of Strategic Communications provides some additional aspects to consider: “What changes in awareness, understanding, or beliefs do you want to influence? Prior to establishing these, it's important to conduct an assessment of where employees currently are at in terms of these knowledge areas. Making assumptions that do not reflect reality can result in a lot of work attempting to address an issue or knowledge gap that does not exist.”

    Once you develop your vision, formulate goals that will help you achieve it. Structure your goals in the SMART format to ensure they are clear:

    • Specific: Identify exactly what you want to achieve, and who is responsible for each part.

    • Measurable: Make the goal quantifiable so it can be measured.

    • Attainable: Ensure the goal is realistic given the time and resources you have available.

    • Relevant: Make sure your goal is aligned with your overall desired state for the organisation.

    • Time bound: Determine a solid timeline for achieving the goal.

    3. Audience

    When it comes to communications, it’s critical you keep in mind to whom you’re addressing your messaging. While all internal members of your organisation are important, they have differing perspectives and needs. This necessitates you adjust your messaging to achieve your desired results, just like you do with different customer segments. Your internal communication plan template should include a section that defines the various audiences and your communication goals for each.

    For example, your organisation may have a mix of full-time employees, part-time employees, and contractors. You may also consider your vendors to be part of your internal network. Each of these groups requires unique considerations. And that’s just one way to look at it; you may also need to consider other aspects, such as departmental, geographic, and cultural concerns.

    Need a collaboration tool that can help you easily segment different users into different workspaces? Start your free trial of Glasscubes today.

    4. Strategies

    This section is where you describe the higher-level approaches you’ll take to achieve the goals you’ve formulated. “You’ll want to paint broad strokes here, describing conceptual ideas. For example, perhaps you’ve identified resentment as a key issue among employees at retail locations. One strategy to remedy this may be to strengthen trust between senior leadership and front-line employees,” explains Pophal.

    5. Tactics

    The next logical section is to describe your tactics, or how you’ll execute on your strategies. Here you’ll go into detail about the channels, methods, and types of tools you’ll use.

    For example, you may plan to conduct internal polls or surveys to gauge employees’ thoughts and feelings on different subjects. You’d then need to consider:

    • Which employees will you include?
    • What tools will you use?
    • Will you share the results?

    Amanda Sutton of Catalyst Communications Choreography suggests you be transparent when it comes to employee feedback: “Sharing results of internal surveys can maintain an open and mindful relationship with employees. This builds confidence and trust. It also relays that you want to ensure employees know they are vital to the organisation’s success and their needs are being addressed.”

    After developing an internal communications plan, you need the right tool to support it: Glasscubes

    Glasscubes is an all-in-one collaboration platform for large and small organisations alike. Our simple, software-as-a-service enables you to communicate practically anywhere through threaded discussions on the general message board, on specific files, on assigned tasks, or through instant messenger. It also supports your internal communication efforts with individualised workspaces for different user groups. Want all your contractors to have access to a specific set of resources, but not the same ones as your full-time employees? Workspaces let you do that and more. But Glasscubes has many additional features.

    With Glasscubes, you can:

    • Store and share files in a secure location, complete with automatic version control. You can even create approval workflows and view clear audit trails of user actions.

    • Collaborate with different employee groups through easily managed workspaces and multiple communication methods.

    Increase the chances of your internal communication plan’s success with Glasscubes. Start your free trial today.


    Posted by Brandon Hastings