It is entirely possible that some of the appliances in your home have never been given the opportunity to show off their full potential with settings that you do not understand, let alone use.
While that might be fine for your oven or washing machine, there is a risk that software you use for work is being viewed in the same way.
Senior leadership teams in accounting firms might not be making the most of the technology they seek to utilise, which results in a digitisation paradox that holds firms back.
What is the digitisation paradox and why does it hold firms back?
Recent research has examined the ways in which firms are adapting to the needs of the digital age.
It is no secret that technology is essential now for organising workflows and data.
However, it has been determined that “despite significant investments in digital technologies and digital transformation, firms are struggling to yield the most out of them, thereby facing a digital paradox.”
This arises from firms investing in tech without fully understanding how to leverage the benefits and tie them into the innovation that is being sought.
In essence, you could buy the best car in the world, but only someone qualified to drive it will be able to get the most out of it.
It is important that senior leadership teams understand the relationship between Digital Technologies (DT) and Business Model Innovation (BMI) in order to combat the digitalisation paradox.
If you want to actually see innovation succeed and not get stalled by the digitisation paradox, then you need to have a clear goal in mind for the technology you are investing in.
This might be more streamlined workflows, or it could be easier client communications.
The research encourages managers to develop “a comprehensive perspective about digital-driven BMI, which helps them to become aware of the main elements that come into play when adopting DTs.”
A clear definition of the “antecedents and consequences of digital-driven BMI processes” means that managers “can learn beforehand what to expect from investing in and adopting DTs in terms of changes on the BM side, thus being better equipped to manage the digital-related effects on the BM.”
Investing without a clear plan of action can only result in limited returns, whereas a clear understanding leads to better results.
What should managers be looking for in digital innovations?
While the needs of managers may differ, the best digital innovations should make your life easier rather than harder.
If a system is too complex to use effectively, then any advertised benefits will be lost in the frustration of trying to get it to work.
Instead, you want a system that is capable of handling complex tasks while being intuitive to use.
Glasscubes delivers the kind of digital innovation that can allow managers to beat the digitisation paradox.
Traditional methods of information gathering bring with them a host of challenges that can hold you back.
If you want to have full visibility over client information, complete with automated reminders designed to make sure you can actually do the work you are trying to do, then Glasscubes is the digital solution for you.
Our team is on hand to guide you through the full potential of Glasscubes, so you do not need to worry about the digitisation paradox.
Book a demo today to find out how Glasscubes can actually transform your productivity
