The Importance Of Internal Communicationon 3 March 2020
Whether you’re talking about strategic planning, project execution, talent development, or any other aspect of business, the importance of internal communication is clear: A failure to share information effectively inside the workplace could be detrimental to an organisation, causing strategies to fall flat, projects to fail, and employees to disengage.
Keep reading to find out why effective internal communication is such a powerful force inside businesses today—and then check out these internal communication best practices to craft a strategy that works.
The Positive Impact Of Effective Internal Communication
One of the most crucial reasons to have an internal communication strategy is because effective internal communication keeps teams aligned with the company’s values, strategies, and priorities, according to Bruce Hogan, CEO of SoftwarePundit. This alignment ensures everyone in the organisation is moving in the same direction and delivering desired outcomes. “If the team is misaligned, there is a risk of teams or individuals making decisions that hinder organisational progression.”
For example, many companies plan annual goals. Department managers use these plans to set their teams’ top priorities for the upcoming year. If a manager isn’t aligned with the overall business strategy, they’ll likely prioritise the wrong initiatives, impacting not only their department but the entire organisation.
Hogan also says effective internal communication is vital to establishing a transparent workplace. Transparency helps members of the team feel included, and understand why the company is moving in a certain direction. “For example, transparency can help employees understand why the board felt it was necessary to shut down a major initiative or let go of a senior leader.”
In contrast, a lack of transparency, says Mat Erhard, managing partner of Summit Search Group, means employees are kept in the dark about company goals, partnerships, and even how to best perform work. This results in employee frustration and detachment, which has a negative impact on company culture. Decision-making is also impacted: “When they’re asked to make a decision, employees are left guessing as to the right answer or are forced to ask their boss for assistance. Being transparent can help reduce the uncertainty that leads to poor decision-making.”
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Collaboration is another area where the importance of internal communication comes into play. Cassy Aite, CEO of Hoppier, says effective internal communication is a prerequisite for successful collaboration. If you have bottlenecks in communication, you’ll have a hard time delivering your tasks on time—or at all.
For example, Aite’s team had problems communicating because their communication channels were dispersed and unorganised. They couldn’t deliver desired results for months. “Our fix was to clearly identify how and when to use certain internal communication systems—Slack for informal messages, email for official communication, and Zoom for meetings. Now we’re all on the same page and deliver as expected.”
Aite also calls out effective internal communication as important for fostering a feedback culture. When you talk to people openly and more often, they are more likely to give you feedback (good or critical) on your work. (Tweet this!) “For my team, having open discussions helped us realise that we all had feedback we were holding back. Now we openly share our thoughts on each other’s work, which has helped everyone improve.”
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Glasscubes is more than an internal communication system—it’s a collaboration suite for every area of your organisation. Teams can collaborate with one another seamlessly through threaded conversations, task management, file sharing, and more. Keep everyone in the loop, and know who’s doing what and when. Plus, share files with key stakeholders outside the organisation, from clients to vendors.
With 4.5-star rated Glasscubes, you can:
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